169: Sarah Highlen on Farm Marketing

169: Sarah Highlen on Farm Marketing

Offering cost-effective marketing for small farms and food producers

Sarah spent 17 years in the marketing industry, working with clients across diverse industries. As her values evolved, her career in marketing became dispiriting — until she realized she could use her marketing skills for something she felt really good about: good food. 

Sarah founded Grapevine Local Food Marketing in 2016 to help small farms, local food producers, and other small food businesses.   In August, Katy Horst joined the Grapevine team, and together Sarah and Katy provide websites, logos, Facebook marketing, email newsletters, and other marketing services to clients in Indiana and beyond.

When Sarah's not working on marketing projects, she's usually growing food, buying food, cooking food, photographing food, or eating food. Sarah also enjoys helping people develop an appreciation for real food through education and recipes, and she's a founding member and board president of her local food council (NWI Food Council).

IN THIS PODCAST: Greg hears from a woman who got tired of marketing food “products” and figured out it was much more rewarding to market for small family farms and local food producers instead.  Sarah tells how her desire to eat better and be healthier led her to a farm that needed some help.  This led to a very satisfying career change and a chance to make a difference for local people who make real food and help regular people find the sources of the good food.

Visit https://www.urbanfarm.org/2016/12/13/sarah-highlen/ for show notes and links.