Sid Kumar, Area Vice President of Go-to-Market Strategy and Planning at Databricks, joins the ZoomInfo Labs Podcast to break down the modern GTM org. From building global sales systems to operationalizing AI across workflows Sid brings lots to learn from.

We dive into lessons Sid has carried from HubSpot, AWS, and CA Technologies, why a connected GTM is the future, and how to treat go-to-market like a product that’s always evolving.

In this episode, you’ll learn:

Why GTM should be treated like a product—not a process

How to scale go-to-market systems globally without losing local nuance

The right way to experiment with AI across sales, marketing, and CS

How GTM architects can unify data, workflows, and outcomes

For more from ZI Labs, visit ⁠www.zoominfo.com/labs⁠

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Databricks VP of GTM Strategy & Planning Sid Kumar