Ad agencies have lots of skills but they rarely use them for the benefit of those who really could use them outside of their paying clients.
Over in the UK, Akil Benjamin worked with M&C Saatchi to create Saturday School a program that helped provide mentoring for Black-owned businesses.
Blackbusiness.mcsaatchi.com
He achieved a lot of success with that program and is now scaling it up on his own.
In the UK- agencies signed an open letter of solidarity after George Floyd's death and Akil's program provides a chance for them to put transfer this intent into action.
In the episode, we talk about his background, his work, and support from M&C and the idea behind his new program and the support it has generated.
Donate, volunteer and sign- up for the mentoring scheme
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising