Today’s guest is Intuit Director of Product Management, Accounting ＆ Tax, Michael Hitchcock. Michael’s experience in product development and engineering goes back to his days at GE in the mid-2000s. In conversation with Emerj Senior Editor Matthew DeMello, Michael overviews the challenges facing both entrepreneurs and accountants in bookkeeping workflows and the ways Quickbooks and other Intuit services have integrated AI capabilities in their platforms to meet those needs. Later, they pull apart the ways AI is personalizing processes and changing the fundamental nature of accounting work.