Fave Hits: Creating cult products as the Queen of Chill, with Chillhouse Founder Cyndi Ramirez-Fulton (Part 1)

Oct 31, 2022

35:39

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Joining me on today’s episode is Cyndi Ramirez-Fulton, Founder of Chillhouse.

Chillhouse is an experiential flagship in Soho which offers a suite of spa services and in addition to their physical space, they have a line of products ranging from press-on chill tips to candles and Chill Wear. The Chill Times is the media arm of Chillhouse that covers beauty, health, fitness, and wellness topics.

Born and raised in New York City, Cyndi has been dubbed “The Queen of Chill” through her creation of Chillhouse. The idea was sparked when she and her husband realised the city didn’t offer something that was aspirational and affordable, and their desire to create a place with something for everyone led to the creation of Chillhouse -- which is now the authority of modern self-care.

In this episode we’re talking through bringing this vision into reality, how a cult product can be used as a major discovery tool and how the ultimate Girlboss of entrepreneurs got involved with Chillhouse in the beginning, getting Cyndi to think and dream bigger.

This is a great one to listen to if you know if you need to stop second guessing yourself. Biggest differentiator between men and women? Men just do and women talk a lot, try to get feedback and get advice. Men don’t ask questions, they just go for it. We want to see more women just having this innate reaction. Personally here at FSC, we got some serious kick-up-the-**** vibes from this chat. The ultimate take-away is that if an idea feels brilliant to you, it could be brilliant to everybody. Stop mulling over the why not, get yourself in gear. Test whatever you think is going to work, and if it doesn’t land… Then now you know!

Let’s get straight into it.

LINKS WE MENTION:

Chillhouse Website

Chillhouse Instagram

Cyndi’s Instagram

Website: Sophia Amoruso

Community: Girlboss

Podcast: NPR’s How I Built This by Guy Raz

Podcast: Second Life by Hillary Kerr

Podcast: Female Start Up Club by Doone Roisin

App: Clubhouse

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