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WorkParty

How Tieghan Gerard Gained 5M Instagram Followers Without a Social Media Strategy

Apr 19, 2023
22:35
Tieghan Gerard launched her blog Half Baked Harvest when she was just 19 years old. Just over 10 years later, she’s got 5 million followers on Instagram, and her website averages that many viewers per month—if not more.


The self-taught chef, recipe maker, and food stylist sits down with Jaclyn on today’s episode to discuss pivoting career paths, the process of getting a cookbook deal, and her social media strategy—plus, what it’s like working with her mom as her business partner.

  RESOURCES: To connect with Tieghan Gerard click here
Or find her @halfbakedharvest on Instagram
To connect with Jaclyn Johnson click here
To follow along with Create & Cultivate click here
To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)  

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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 Produced by Dear Media

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