

How Tieghan Gerard Gained 5M Instagram Followers Without a Social Media Strategy
Tieghan Gerard launched her blog Half Baked Harvest when she was just 19 years old. Just over 10 years later, she’s got 5 million followers on Instagram, and her website averages that many viewers per month—if not more.
The self-taught chef, recipe maker, and food stylist sits down with Jaclyn on today’s episode to discuss pivoting career paths, the process of getting a cookbook deal, and her social media strategy—plus, what it’s like working with her mom as her business partner.
RESOURCES:
To connect with Tieghan Gerard click here
Or find her @halfbakedharvest on Instagram
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
Visit culture.io/resources to subscribe to the newsletter and receive regular culture insights.
Produced by Dear Media
Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
To follow along with Create & Cultivate: https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton