"If you launch a podcast with a very specific point of view, and you know who you're putting it in front of, people will listen to it," says Rachel Elsts Downey, Founder and CEO of Share Your Genius

In this episode of The Content Cocktail Hour, Rachel Elsts Downey, founder and CEO of Share Your Genius, shares her strategic insights into why every brand should embrace podcasting. Rachel discusses the difference between creating a media brand vs. a content brand, the evolving landscape of podcasting, and key performance indicators (KPIs) that matter for B2B podcasts. She also dives into how AI is revolutionizing the podcasting space and offers practical advice on getting started.

In this episode you’ll learn:

• How intentionality can drive better outcomes in your podcasting efforts
• Key performance indicators (KPIs) to measure the success of your podcast
• The importance of human curation even in the age of AI

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ 

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelelstsdowney/

Check out Share Your Genius: https://shareyourgenius.com/

B2B Podcast Data: Benchmarks for Success: https://shareyourgenius.com/b2b-podcast-data-benchmarks-for-success/

Timestamps:

00:00 Intro

00:29 Meet Rachel Elsts Downey

01:19 The evolution and impact of podcasting

04:21 Unpopular opinions in B2B marketing

07:02 KPIs and measuring success in podcasting

17:34 Opportunities and challenges of AI in podcasting

22:29 Rapid fire podcast questions with Rachel