The Content Cocktail Hour The Power of Podcasting featuring Rachel Elsts Downey, Share Your Genius
Aug 8, 2024
25:07
"If you launch a podcast with a very specific point of view, and you know who you're putting it in front of, people will listen to it," says Rachel Elsts Downey, Founder and CEO of Share Your Genius
In this episode of The Content Cocktail Hour, Rachel Elsts Downey, founder and CEO of Share Your Genius, shares her strategic insights into why every brand should embrace podcasting. Rachel discusses the difference between creating a media brand vs. a content brand, the evolving landscape of podcasting, and key performance indicators (KPIs) that matter for B2B podcasts. She also dives into how AI is revolutionizing the podcasting space and offers practical advice on getting started.
In this episode you’ll learn:
- How intentionality can drive better outcomes in your podcasting efforts
- Key performance indicators (KPIs) to measure the success of your podcast
- The importance of human curation even in the age of AI