Amplifying Ads for TikTok Shop - VENDO Velocity Podcast Ep. 156

Join the VENDO team as we break down the latest insights from TikTok Shop advertising! In this episode, we explore the top ad types, where they serve both on and off the platform, and how to structure your campaigns for maximum impact. Discover how TikTok’s Creator Center and Symphony tools can elevate your brand’s strategy, along with tips for boosting product visibility and driving sales through targeted, interest-specific ads. Topics Covered: - Advertising Types on TikTok Shop (2:35) - Where do these Off Platform Ads Serve (5:45) - GMV Max (6:59) - Best Practices for Ad Type Structure (9:06) - Interest Specific Campaigns (11:16) - Tik Tok Creator Center (13:22) - TikTok Symphony (17:05) - How Brands are Incorporating TikTok in their Social Advertising Strategy(21:28) - Holistic Approach to Budgets (23:24) - The Importance Showing Your Product (26:28) - Tips & Tricks (27:33) Speakers: Greg Rudolph, Sr. Digital Advertising Manager, VENDO Delaney Del Mundo, Director of Account Strategy, VENDO Ben Lee, Paid Social Advertising Associate, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™