GMH Hotels: Hilton Adds 25th Brand, Numa Expands, & Longevity Travel Rises

This week on GMH Hotels, Sarah Dandashy and Steve Turk cover a packed lineup shaping the global hotel landscape. Hilton unveils its 25th brand, Outset Collection, aimed at boutique conversions, while Numa introduces a premium lodging brand redefining urban stays across Europe.

They also discuss softer-than-expected U.S. RevPAR, rising sick calls among air traffic controllers, and a growing trend known as “Longevity Travel” — where wellness meets wanderlust.

From operations and brand strategy to the future of health-focused hospitality, Sarah and Steve unpack what these shifts mean for hoteliers, investors, and travelers heading into 2026.

Follow the Hosts: Steve Turk – ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sarah Dandashy –⁠ ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

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