

How to Spot Opportunity When Everyone Else is Panicking Ft. Francis Greenburger
Apr 9, 2025
In this enlightening discussion, Francis Greenburger, Chairman and CEO of Time Equities and author of 'Risk Game,' shares his remarkable journey from teenage bookkeeper to real estate mogul. He recounts pivotal moments during financial crises and the booming co-op conversion era. Greenburger reveals how he spot opportunities amidst chaos and his philosophy of long-term holds over quick gains. With a rich history of navigating market downturns, he emphasizes the importance of creativity and resilience in building a successful career in real estate.
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Early Real Estate Office Subletting
- Francis started his real estate venture by renting two offices but subletting one to cover the rent.
- This early experience showed him that real estate could be more profitable than his book business.
Starting Co-op Conversions in West Village
- Francis bought a portfolio of 15 West Village buildings and began co-op conversions with little prior knowledge.
- Despite tenant opposition, selling about 20% of units allowed declaring the co-op plan effective and generating profit.
Tax Reform's Real Estate Impact
- The Tax Reform Act of 1986 removed significant tax benefits from real estate valuations, slashing value premiums by 30-40%.
- This caused turmoil nationwide, leaving owners with overleveraged properties and widespread financial distress.