Founders Forum: Where To Start When Ad Performance Has Taken A Dive

Phil Kiel, the managing director at Hello Earth Agency, shares his insights on troubleshooting and improving performance in digital advertising. He emphasizes the importance of understanding seasonality, analyzing key performance metrics like revenue, CPA, ROAS, and conversion rate, and making data-driven decisions.

Hosts, Edwin & Tristram question Phil on the role of creative strategy in driving performance and the need for collaboration between media buyers and creatives.

Phil also highlights the significance of effective communication and building trust with clients during challenging times. Takeaways:

• Why its so important to understand seasonality and compare current performance to previous periods to gain insights.
• The 4 metrics you should focus on when making account decisions.
• When its important to reduce the number of live campaigns, ad sets, and ads in an account
• Why it's so important to collaborate closely between media buyers and creatives
• The one thing you must do to have client support during challenging times.
• Two campaigns to consider running before retargeting.

To learn more about Phil and The Hello Earth Agency head here: 

If you'd like to learn more about the Founders Community or want to become a member you can do so here.