Volts

Volts podcast: Amy Westervelt on disinformation and propaganda

7 snips
Oct 27, 2021
Amy Westervelt, an award-winning environmental journalist and host of "Drilled," dives into the intricate history of disinformation and propaganda in shaping public perception about climate change. She reveals how fossil fuel companies have masterfully manipulated narratives to protect their interests. Westervelt discusses the evolution of PR tactics, highlights the contrast between aggressive messaging from the right and the left's hesitance, and underscores the urgent need for media literacy in an age of misinformation. A thought-provoking journey into climate advocacy awaits!
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ANECDOTE

Wristwatch Marketing

  • Edward Bernays promoted wristwatches for men by highlighting soldier deaths during pocket watch use.
  • This broke the taboo against wristwatches, which were seen as feminine.
ANECDOTE

Cigarettes as Torches of Freedom

  • Edward Bernays, hired by American Tobacco, staged a protest with socialites smoking on Fifth Avenue.
  • He framed cigarettes as "torches of freedom," doubling their customer base.
ANECDOTE

Framing Railroad Safety

  • Ivy Lee, working for railroads, reframed "minimum staff" requirements as "additional staff".
  • This shifted public perception, downplaying safety concerns after train crashes.
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