Not Your Average Online Marketing Podcast cover image

Not Your Average Online Marketing Podcast

089. Challenge Launch BTS: $52k & 100 NEW Memberships

Mar 6, 2025
26:29

In this episode, I'm taking you behind the curtain to reveal exactly how my recent five-day challenge generated over $52,000 in sales from products priced at just $25-67. 

I'm sharing an unfiltered look at what actually works in my business as you'll discover:

  • My complete financial breakdown—including $21K in ad spend, affiliate costs, and true profit margins

  • The "Three C's" framework I use for challenges that converted 17.66% of participants

  • My day-by-day content strategy that gets people results before they even see the sales pitch

  • Why I create themed challenges (like my Taylor Swift "Eras Tour" theme) for memorable experiences

  • The exact email and communication strategy I use to maintain 50%+ retention across all five days

If you're tired of launch strategies that sound too good to be true, this behind-the-scenes episode delivers the honest numbers and proven tactics you can actually implement.

Listen now to transform how you approach your next launch!

Links Mentioned:


Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode