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Not Your Average Online Marketing Podcast

089. Challenge Launch BTS: $52k & 100 NEW Memberships

Mar 6, 2025
26:26

In this episode, I'm taking you behind the curtain to reveal exactly how my recent five-day challenge generated over $52,000 in sales from products priced at just $25-67. 

I'm sharing an unfiltered look at what actually works in my business as you'll discover:

  • My complete financial breakdown—including $21K in ad spend, affiliate costs, and true profit margins

  • The "Three C's" framework I use for challenges that converted 17.66% of participants

  • My day-by-day content strategy that gets people results before they even see the sales pitch

  • Why I create themed challenges (like my Taylor Swift "Eras Tour" theme) for memorable experiences

  • The exact email and communication strategy I use to maintain 50%+ retention across all five days

If you're tired of launch strategies that sound too good to be true, this behind-the-scenes episode delivers the honest numbers and proven tactics you can actually implement.

Listen now to transform how you approach your next launch!

Links Mentioned:


The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

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