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Research indicates that happiness correlates with income, but only up to $75,000. Beyond this point, increased income does not lead to higher levels of happiness. While money can provide comfort and opportunities, buying material possessions is akin to a temporary fix for unhappiness. The speaker emphasizes that true happiness requires effort and conscious choice, not just financial security. Happiness rules such as intentional gratitude and focus on inner contentment are suggested to cultivate genuine happiness.