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In this episode of D2C Diaries, we sit down with Zach Murray, founder of Foreplay, to break down how he scaled Foreplay from a side project into a creative SaaS powerhouse used by 10,000+ brands.

Foreplay was built on one simple idea: most brands already have a winning ad, they just don’t realise it. Instead of constantly chasing new creative, the smartest brands double down on what’s working and iterate aggressively.

What we cover:
➡️ How Zach scaled Foreplay from idea to 10,000+ users
➡️ Why most brands fail at creative iteration
➡️ The secret to scaling ad spend without killing ROAS
➡️ AI’s role in ad creative (and why it’s not replacing humans yet)
➡️ Zach’s mindset & long-term goal-setting strategy

This episode is a must-listen for anyone running paid social in 2025.
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D2C Diaries is proudly sponsored by Foreplay.

Foreplay is the must-have tool for monitoring competitors, curating endless ad inspiration, and finding that one winning ad that can scale your business.

Get 20% off FOR LIFE with code “D2CDIARIES” at Foreplay here https://shorturl.at/LEzzZ

How Zach Murray Scaled Foreplay to 10,000+ Users