Prioritizing Trust, Fun, & Thought Leadership in Demandbase’s Community with Justin Levy | S:2 Ep:15

Guest: Justin Levy, Director of Social & Influencer Marketing at Demandbase (at the time of this recording)

In this episode, Justin covers:

• The unique setup of Revenue Circle as a thought leadership community, distinct from Demandbase’s customer or marketing goals
• How and why his team maintains the community’s separation from brand and sales
• What led him to start incorporating silliness and fun into community conversations
• How he partners with influencers and thought leaders to bring value to the community
• The importance of building human relationships with community members in a 1-1 way and seeing members build relationships with one another
• Watching the trend toward more off-brand or “hosted-by” communities like Revenue Circle

Additional Links:

• Follow Revenue Circle on LinkedIn
• Follow Demandbase on LinkedIn