Guest: Justin Levy, Director of Social & Influencer Marketing at Demandbase (at the time of this recording)
In this episode, Justin covers:
- The unique setup of Revenue Circle as a thought leadership community, distinct from Demandbase’s customer or marketing goals
- How and why his team maintains the community’s separation from brand and sales
- What led him to start incorporating silliness and fun into community conversations
- How he partners with influencers and thought leaders to bring value to the community
- The importance of building human relationships with community members in a 1-1 way and seeing members build relationships with one another
- Watching the trend toward more off-brand or “hosted-by” communities like Revenue Circle
Additional Links:
The Community-Led Growth Show