Giulia Ziino, Co-founder and CMO of CircularPlace, leverages her international experience to drive B2B circular economy initiatives. She discusses the surge in organizations needing to repurpose underutilized assets due to shifting workplace dynamics post-pandemic. The conversation highlights CircularPlace's platform that promotes sustainability through the sale, donation, and refurbishment of surplus items. Giulia also explores the financial and environmental benefits for companies embracing these practices, making them competitive while supporting eco-friendly efforts.
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question_answer ANECDOTE
Microsoft Employee Home Office
A Microsoft France employee bought a complete home office setup through CircularPlace.
The setup, including a screen, chair, and desk, cost only 90 euros.
insights INSIGHT
Company Motivations
Companies primarily seek increased turnover and profitability through circular economy initiatives.
Waste reduction is a secondary motivator, often driven by regulations.
question_answer ANECDOTE
Diverse Clients and Items
CircularPlace works with diverse clients like Galeries Lafayette, Sodexo, and General Electric.
They handled diverse items for Galeries Lafayette, from office equipment to a piece of the Berlin Wall.
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Giulia Ziino is a co-founder of CircularPlace, a digital platform that helps organizations generate value by reusing and repurposing underutilized products and equipment.
These services are needed more than ever, by a wide range of organizations. The pandemic, working from home and now hybrid working upturned the entire concept of workspaces, and organizations need to resize, relocate or restructure on a regular basis. That usually means changing office layouts.
Manufacturing businesses may need to update or replace machinery and equipment to reflect changing specifications or what’s selling well in their product mix. And hotels and hospitality venues need to keep their furniture and equipment looking fresh and attractive – and some rooms or areas might look tired, with others hardly used.
All of this means that furniture, equipment and other items become available, and often these might be in as-new condition, or just lightly used. Even if they are more worn, they may be suitable for refurbishment, repair or remanufacturing. The CircularPlace platform is available as a white-label solution, and facilitates the sale or donation of equipment, furniture and other unwanted items, either within the company or to external buyers. This provides tax benefits as well as reducing GHG emissions and waste. CircularPlace was founded in 2021, and clients now include Microsoft France, Sodexo, Schneider and Fedex.
Giulia Ziino joined CircularPlace as a late-stage co-founder, bringing international experience and initially taking on the role of Chief of Staff, where she focused on expanding and stabilizing the brand. Now, as Chief Marketing Officer, Giulia is building a robust presence for CircularPlace in the B2B circular economy space and driving impactful storytelling around sustainability.
We’ll hear how CircularPlace helps clients with asset and inventory management, with logistics, and provides an impact calculator to measure carbon savings. We hear what’s encouraging companies to look at these solutions, and how the platform links clients with specialist resellers, improving the value recovered as well boosting the existing reuse markets.
Circular Economy Podcast 