Off The Record - The DJ Podcast by Crossfader

Ep.111 How to treat DJing like a business - Rob R Special Guest

Aug 22, 2024

Rob R, a visionary DJ from Sri Lanka, is on a mission to elevate South Asian music globally. He shares his explosive journey from a novice to touring India and Europe in just two years. Highlighting the power of social media, Rob discusses how authenticity and strategic content creation can elevate DJ careers. He also delves into the vibrant South Asian nightlife, offering insights on proactive relationship-building and the importance of personal branding in the competitive music industry. Join him as he redefines DJing as a thriving business!

40:00

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Episode guests

Rob R

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Quick takeaways

Rob R's transformative journey from a business career to DJing illustrates the importance of structure and strategic planning in building a successful music brand.

Through creative social media content and a focus on cultural storytelling, Rob R effectively showcases his dual heritage while resonating with a global audience.

Deep dives

Journey of Musical Passion

Rob R's passion for music began in his childhood, rooted in the rich cultural heritage of Sri Lankan and Indian music. Growing up in a British home in Wembley, he experienced a blend of traditional South Asian music and diverse genres like rap, reggae, and R&B. This multicultural environment enriched his musical taste but also led to his quest for identity, ultimately inspiring him to embrace the duality of his heritage. His early experiences with music collection through cassettes and CDs laid the foundation for his future as a DJ.

Diversify Your Focus for Success

00:31

Organize to Optimize: The Power of Collections

00:34

Intro

2min

Rhythms of Identity: A DJ's Journey

16min

The Business of DJing: Authenticity and Strategy

7min

Exploring South Asian Nightlife and Cultural Venues

2min

Mastering the DJ Business

10min

Building Relationships and Proactive Outreach in DJing

3min

Our special guest today is ROB R

Rob has blown up in the last 12 months and is on a mission to bring South Asian music to the world.

His viral videos feature Rob DJing in the streets, mountains, and jungles of Sri Lanka and have amassed millions of views.

Using his business knowledge, he uses an analytical approach throughout his career.

It's definitely working; in under 2 years, he's gone from learning to DJ to touring India and Europe!

Follow Rob

https://www.instagram.com/rob_r_music

🚨Website & DJ Courses🚨 For 20% Off, Use Code: OFFTHERECORD at https://wearecrossfader.co.uk

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