

Episode 244 - Drinking Like Mad Men: Midcentury Cocktails with Cecelia Tichi
Oct 13, 2022
American Studies professor Cecelia Tichi discusses mid-20th-century drinking culture: evolving cocktail trends in urban vs suburban areas, bibulous subcultures like the beat generation, and the influence of Tiki culture. The episode explores the impact of the Playboy Bar Book, portrayal of the era in Mad Men, and societal shifts post-World War II.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 3min
Exploring the Vintage Cocktail: Spodeyte with Port Wine and Whiskey
02:33 • 2min
Exploring Midcentury Drinking Culture and Society
04:42 • 3min
Exploring the Evolution of American Drinking Cultures
07:49 • 29min
Post-World War II hangover and the influence of 'the hair of the dog'; Sponsor shoutout to Near Country Provisions
36:44 • 3min
Mid-Century Drinking Culture and Tiki Influence
39:29 • 6min
Technological Accessibility and Cultural Significance in the Mid-20th Century
45:28 • 30min
Exploring Book Launch, Brand Acquisition, and Call to Action
01:15:17 • 4min