Today's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform for modern Shopify brands.

Your Business Is A Journey. Invest In Yourself Today.

Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that's being shared today!

My guest in today’s episode is Brian Long, the Co-Founder & CEO of Attentive. They are a personalized text messaging platform that uses real-time behavioural data to help Shopify brands engage consumers at every step of the customer lifecycle. You'll learn how to engage with high-value mobile subscribers with relevant messages. The best part, Attentive has all the tools you need to grow and interact with your mobile-first audience.

What You Will Learn Today

How to drive incremental revenue to high-value subscribers through personalized messages.
What makes text messaging an effective marketing channel.
How consumer interaction with text messaging has changed over the years.
Learn where to start with your mobile-first customers.

Links And Resources Mentioned

Thank You For Listening

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Episode Sponsor: Frontend

Today's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform (eXP) for modern Shopify brands.

If you're tuned into the ecommerce space, you've no doubt heard about "going headless", or building a "headless commerce storefront."

And if you’ve gone as far as exploring headless solutions, you know there’s an incredible amount of info to wade through and to consider when making a storefront pivot.

You may have heard that headless commerce means a move from "commerce-led" to a "content-led solution" or maybe you’ve heard it represents a lean toward an ‘API-first’ approach.

As with any largely uncharted territory, it can be hard to work out what’s growing faster, the technology or the terminology.

The great thing about headless commerce is it can get your Shopify store to load incredibly fast, eliminate the compromises when it comes to your brand's look and feel. You get full frontend control and flexibility which will help you convert more of your website visitors.

Amazing brands like Groove Life, Nomad, OneBlade, and so many more, have taken their storefronts headless using the Shogun Frontend platform.

You can increase your conversion rate with a less than 1-second page load and empower your ecommerce team to manage content more efficiently with Shogun Frontend, the next-generation eCommerce Experience Platform (eXP).

Request a demo this week and see what Frontend can do for your Shopify brand. Check them out at getshogun.com/frontend

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