Letting & Estate Agent Podcast Raising standards in Estate Agency - Ep. 2383
Nov 10, 2025
Miranda Menzies, an inspiring estate agent from Northamptonshire, is dedicated to transforming the reputation of the estate agency sector. She discusses her mission to reintroduce authenticity and empathy into sales practices, moving away from the stereotypical hard-sell approach. Miranda advocates for stronger women leaders in the industry and reflects on how to deal with rejection positively. Her insights aim to foster a culture of relationship-driven selling, emphasizing professionalism and resilience in the face of challenges.
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Estate Agency Needs A Culture Shift
- Miranda sees estate agency as an industry ripe for cultural change and higher standards.
- She believes authenticity and empathy can replace the traditional hard-sell approach to sell more effectively.
Relationship Over Transaction
- Miranda argues that many agents treat sales as transactions rather than relationships.
- She sees stronger, relational work—often from more women—as a pathway to improve client experience.
Serve Customers, Not Your Ego
- Serve customers rather than feed ego-driven sales tactics.
- Avoid hard-sell aggression and prioritise genuine, strong communication to build trust.