TechCrunch Startup News PraxisPro raises $6M seed from AlleyCorp to coach medical sales reps
Jan 21, 2026
PraxisPro is revolutionizing medical sales training with AI. Founded by a former pharma rep, it addresses common training frustrations. The platform simulates real-world interactions to enhance rep performance. With a recent $6M seed round from AlleyCorp, they aim to improve patient outcomes through effective communication. Unlike other tools, they focus on small language models tailored to life sciences. The founders are driven by a mission to empower reps and ensure better therapies reach patients.
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Founder’s Sales Origin Story
- Cam Badger started in pharma sales and found training fragmented and mentorship lacking.
- He rose from near losing his job to top performer and used that experience to found Praxis Pro.
Small LLMs Tuned For Medical Nuance
- Praxis Pro trains small language models on life-science data to capture medical nuance and compliance needs.
- The platform creates conversational AI agents so reps can practice real interactions before meetings.
Practice Sales Conversations With AI
- Practice and role-play common sales interactions to prepare for pushback and compliance constraints.
- Use conversational AI to simulate the roughly 15 touchpoints typical in a medical sales process.