Joe Foster is the Founder of Reebok - and this is Joe's story of taking a start up shoe maker in Bolton all around the world, over taking Nike and Adidas in the process to become the no.1 shoe brand on the planet. Joe shares stories of national service, legal disputes, losing his Ego and much more in this one of a kind, remarkable conversation. Find Joe's new book 'Shoe Maker' here : https://www.jwfosterheritage.com/shop-online/shoemaker
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