Unfiltered Extra Joe Wicks: The Body Coach talks fame, fatherhood, mental health, addiction, bullying, obesity drugs and building a global business
Joe Wicks is the biggest health and fitness social media personality in the world. Others influencers may have more followers.
Others may have made more money. But no one has crossed over in mainstream consciousness like The Body Coach. After all, name another social media star who’s been able to get your parents and your kids moving more and eating better.
With his friendly, engaging and approachable demeanour Joe has empowered millions of people across the world to take better care of their physical health and mental wellbeing.
While his online influence has been remarkable, it’s his real-world impact on the UK’s health and fitness that is unprecedented. He has sold more than 3 million books since his first book was released in 2015, breaking countless best-seller records in the process.
But his biggest impact - and one he already accepts will be his enduring legacy, no matter what else he now does - is helping to get the UK through the darkest days of the COVID-19 pandemic.
In response to the closing of almost every single section of society, Joe took the decision to do something positive in the most negative moment many of us have ever experienced.
With parents and children housebound, he launched his PE With Joe daily exercise classes on YouTube, completely free to access for all. It was a runaway success with more than 100m global views.
He was awarded a Guinness World Record after 955,000 people tuned in to one workout, helping to raise more than £500,000 for the NHS. His extraordinary efforts were recognised later that year when he was honoured with MBE for services to fitness and charity.
Joe’s story from park personal trainer to health policy influencer is even more remarkable because while millions of people feel like they know him, not many know about some of the many challenges he’s had to overcome - including growing up in a council estate with parents battling addiction and mental health issues - to build the career and life he loves so much.
To discover how he’s done it, and what comes next, Unfiltered editor Joe Warner met the park PT who used social media to become one of the best-selling authors of the century, and is now using the power and influence of their platform to campaign tirelessly that more time, money and effort be spent improving the physical and mental health of the nation’s children.
In his most candid interview to date, Joe opens up about how first fame and then fatherhood changed him; how he deals with press intrusion and online abuse, criticism and trolling; how he overcame his own mental health issues, and why he spends hours each day on his phone talking to his followers battling their own demons; why he turned down a multi-million pound food endorsement; why he rejected Boris Johnson’s offer to front an NHS fitness campaign; and why he would never promote any type of weight-loss drug, even if he were offered £10m a year to do so.
Watch the full interview at unfilteredonline.com/joe-wicks-under-the-skin-exclusive-interview
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