Picking The Right Go-To-Market Motion & Strategy In 2024

ABM? PLG? Community? Outbound? Inbound? What GTM motion is right for your organization, and at what stage? In this insightful conversation, Taylor Wells engages with Beth Yehaskel with Winning By Design, an expert in go-to-market strategy and revenue architecture. They dive deep into the importance of developing the right go-to-market motion for organizations and how it impacts sustainable growth. From understanding revenue architecture to aligning marketing, sales, and customer success, they discuss practical strategies for B2B go-to-market leaders. Gain valuable insights, learn best practices, and optimize your go-to-market approach to drive lasting success in the ever-evolving market. This recording is a must-watch for B2B go-to-market leaders seeking to leverage data-driven strategies and cross-functional collaboration. Discover how to navigate different growth stages, hone your revenue model, and achieve meaningful impact for your customers. Don't miss out on the expert advice and actionable insights shared by Beth Yehaskel from Winning by Design. #B2BGoToMarketStrategy #RevenueArchitecture #SustainableGrowth Video Section Headlines [00:00:00] Understanding Go-to-Market Motions and Finding the Right Strategy for Your Organization [00:01:26] The Concept of Revenue Architecture [00:02:55] The Importance of Sustainable Growth in the SaaS Market [00:05:18] The Importance of Impact in Recurring Revenue Businesses [00:09:55] The Importance of Go-To-Market Strategy in Different Growth Stages [00:13:33] The Importance of a Cohesive Go-to-Market Strategy [00:16:40] Ownership and Responsibility in the Revenue Architecture [00:19:21] Creating a Revenue Architecture for Sustainable Growth [00:24:09] Aligning Go-to-Market Strategies for Success [00:26:22] The Importance of Focusing on One Go-to-Market Motion at a Time [00:28:56] Finding the Right Go-To-Market Motion for Early Stage Startups [00:35:58] Beth Yehaskel discusses the growth model and activities for startups [00:38:27] Data Model Best Practices for Early-Stage Companies [00:42:05] Understanding and Implementing Revenue Architecture for Recurring Revenue Companies [00:43:50] The Future of Go-to-Market Strategy in 2024 [00:45:46] Interview with Beth Yehaskel from Winning by Design