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First there was powder. Then there was liquid laundry detergent. And then there were laundry ""pods,"" small capsules of pre-measured detergent. But now Proctor & Gamble, the maker of Tide, has a new way of getting laundry detergent into the machine. It's a dry tile, which is lighter, easier to pack, and contains less plastic. The company spent ten years developing the product. Will this be the future of laundry detergent?

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EP25｜新時代的成長典範：產品導向式成長（Product-led Growth, PLG）