The Vergecast Figuring out Apple's TV plans with Recode’s Peter Kafka
Apr 2, 2019
Peter Kafka, the Executive Editor at Recode Media, dives into Apple's ambitious streaming initiatives and their impact on the media landscape. He discusses the competing giants like Netflix and Disney, and whether Apple can truly navigate this saturated market. Kafka analyzes Apple News Plus, addressing the challenges traditional publishers face in the digital age. The conversation takes a humorous turn as they evaluate both successful and failed streaming platforms, while also considering the risks associated with celebrity branding in Apple's television content.
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Apple News Plus History
- Apple News Plus is a rebranded version of Texture, a digital magazine subscription service Apple acquired.
- It offers access to numerous magazines and some newspapers for $10 monthly.
Target Audience for Apple News Plus
- Apple News Plus suits casual readers who browse various magazines.
- It is less suitable for in-depth reading or research due to limited search functionality.
Publishers' Rationale
- Magazine publishers prefer direct subscriptions, keeping all the revenue.
- They joined Apple News Plus, hoping Apple's reach will generate more subscriptions than they could achieve alone.
