Election Ad Review with Rosenberg, Matthews and Blais

The Herle Burly was created by Air Quotes Media with support from our presenting sponsor TELUS, as well as CN Rail, and Netflix Canada.

Alright, you curiouser and curiouser Herle Burly-ites! Today’s show has typically been a helluva lot of fun in the past. It’s our election ad panel. And we’re going to watch, and pull apart, a suite of the ads from #Election45. Joining us are David Rosenberg, Dennis Matthews and Éric Blais.

Éric is a strategy guru and President of Headspace Marketing, which helps clients build great brands in Quebec. He describes himself as an “ad guy with opinions about branding, Quebec and politics” which is precisely why we wanted him for our show. He regularly shares his opinions in national publications and on CBC’s Power & Politics.

Dennis Matthews, our regular viewers will know, is a Partner at Enterprise Canada and the President of its ad agency, Creative Currency. Creative strategist and architect of Conservative Party Advertising for Stephen Harper, Tim Houston and Doug Ford, among many others.

Until he retired from his almost 40-year advertising career last summer, David was a Partner and Chief Creative Officer at Bensimon Byrne Advertising. Writer of Liberal ads provincially and federally since 2004, for Paul Martin, Kathleen Wynne and Justin Trudeau’s 2015 majority winning effort.  David is also a member of our AirQuotes Media Team.

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