Episode 12 - Everybody Lies

Seth Stephens-Davidowitz, author of 'Everybody Lies', dives into the nuances of customer behavior and data. He debunks the myths around customer feedback, arguing that surveys can mislead product development. Through examples like Coca-Cola's 'New Coke' and Facebook's newsfeed, Seth highlights the gap between what customers say they want versus their actual usage. He emphasizes the importance of rapid testing and treating features as experiments to discover true value, drawing parallels between Agile practices and poker strategies.