Wisdom in the Tangents Photography Podcast 114. Attract More Leads by Networking
Roy is a wedding photographer who stays in the moment with his couples. He’s also and business coach. He writes blogs for photographers, and he’s based in beautiful Orlando, Florida.
Today we talk about how you can attract more leads by networking and how important relationships are for your business.
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When moving to a new market and a new state, Roy traveled to Florida often to meet with venues, take pictures and take notes on what he liked about them and what he thought his couples would appreciate about them too. Then turned them into blogs.
A great way to rank up in Google is to update your older blogs too. Updating lists, swapping out photos, writing more copy about the topic, those are all great ways to update your blogs and make them more relevant to Google.
When looking for networking opportunities, don’t just look for events for people in your industry. But you can look for events that you think your ideal clients would attend.
And you may not even meet your future clients at these networking events, but you might meet someone who knows your future client and can tell them about you, this cool person they connected with at this event.
Look through local events at Eventbrite and Facebook Events.
When you’ve met people at these events, take them and place them in a spreadsheet. This spreadsheet will have rankings for how well do you know them and how likely are they to introduce you to someone.
In networking scenarios, it can be uncomfortable to make those connections, and you should just embrace the uncomfortable. Extravertedness can be a learned behavior. Push yourself to be uncomfortable and make those connections.
Having someone else sing your praises is worth so much more than you telling someone that you are the best photographer out there. People trust people they know.
When someone has already talked you up to a potential client, all you have to do is show up and not prove them wrong.
Mentioned in the show:
Eventbrite for searching for Networking events
Roy’s Previous Episode on Growing by Removing Services (EP #79)
Find Roy at
instagram.com/roythephotographer
Roy’s Facebook Group - The Talent Pool
What Are We Loving?
What Roy is loving:
Universal Studios and all the theme parks in Orlando
What John is loving:
Movie - The Adam Project (Netflix)
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