The Conscious Entrepreneur | Leadership, Self-Awareness & Mindset EP 119: High-Performance in a For-Purpose Business: How Strong Leadership, Top Talent, and Mission-Aligned Fundraising Create Generational Change
Jason Janz challenges the entire playbook of nonprofit work by showing how long haul commitment and leader backed philanthropy can actually move families out of poverty. His approach sits at the intersection of entrepreneurship, business, and wellbeing and offers a real-time look at how a for-purpose business model can fuel meaningful social impact through strong organizational culture and long-term vision.
Jason explains why CrossPurpose prioritizes deep relational work over broad but shallow programming and how that choice shapes everything from team dynamics to fundraising strategy to the overall health of the communities they serve. He reflects on the influence of his own upbringing, the mentors who shifted his understanding of leadership, and the decision to grow a mission-driven organization that thinks like a high-performance company without losing sight of human dignity. The conversation raises essential questions for any founder: What happens when you commit to one person’s success with the same rigor you bring to your own enterprise? How do you build trust when donors want evidence and families want genuine care? What does wellbeing look like inside a team tasked with solving hard human problems?
Jason also offers a candid perspective on fundraising through shared vision rather than transactions and explains why transformational partnerships outperform traditional tactics. He invites entrepreneurs to consider the power of leader backed philanthropy and the role they can play in shaping generational change. The episode becomes a thoughtful reflection on leadership, purpose, and the kind of steady commitment that strengthens families, organizations, and entire communities.
Episode Breakdown:
00:00 Introduction to Conscious Entrepreneurship
03:14 The Mission and Model Behind CrossPurpose
06:00 Jason’s Personal Story and Leadership Philosophy
08:58 Deep vs Wide: A Different Approach to Social Impact
17:59 Transformational Fundraising and Donor Partnership
25:51 Advice for Future Nonprofit Founders
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