Breaking the link between how much we consume and economic growth

The carbon footprint of stuff

For the last two centuries, continuous economic growth (the increase in the quantity and quality of the economic goods and services that a society produces, per capita) has been recognized as the critical driver in the drastic global decrease in extreme poverty. 

The problem is, an ever-increasing "quantity and quality of economic goods and services" - in the current economy at least - requires ever increasing consumption of raw materials: minerals, water, energy, trees, soil. And consumption has its own price. In addition to myriad environmental and biodiversity impacts, an estimated 45% of global greenhouse emissions come from the extraction of raw materials and the production of goods: the food we eat, the clothes we wear, the products we use.

So is it possible to break the link between decreasing poverty and increasing consumption? Climate Now sat down with two experts on 'the circular economy' - an idea that hinges on eliminating waste from the production process, circulating products and materials instead of disposing of them at their end of life, and engaging in practices that preserve or regenerate natural resources. Dr. Ke Wang, project leader for the World Resource Institutes' Platform for Accelerating the Circular Economy (PACE), and Laura Wittig, Founder and CEO of Brightly, a consumer services company with a mission of scaling sustainable consumerism, joined us to explain what needs to happen to create a more circular economy - from the scale of global economies all the way down to the individual consumer.  

Key Questions:

1. How can we be more sustainable in what we produce and how we use goods and materials? 
2. Can waste be recycled or repurposed to generate a near closed-loop system? 
3. How can consumers make a difference in their daily lives?

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