HD in HD How Alex Bouaziz Built Deel Into a $17B Giant | Alex Bouaziz & Deel
Oct 16, 2025
In this engaging conversation, Alex Bouaziz, CEO and co-founder of Deel, shares his journey from a video game-loving child in a large immigrant family to leading a billion-dollar global payroll platform. He dives into the importance of customer obsession, the impact of remote work trends, and how cold emailing opened doors for his career. Alex highlights his commitment to AI and stablecoins as tools to enhance operations, while reminiscing about his ambitious Disney-inspired startup dreams. Get ready for a blend of entrepreneurship, tech insights, and personal anecdotes!
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Payroll Is A High-Impact Underserved Market
- Payroll is the unsexy backbone of every company and ripe for innovation.
- Improving payroll tools directly improves end users' lives and company health.
Early Years Shaped By Family Entrepreneurship
- Alex grew up in Paris, skipped grades, and finished high school at 16.
- His family background and father's startup inspired early exposure to entrepreneurship.
Saw A Startup Grow Into A Public Company
- Alex watched his father's company grow from a garage startup to a public business.
- That long arc taught him how a small service business can scale over decades.