UP217: Esport Economics 3

This is episode three of our series on the business of esports, created in collaboration with Nielsen Sport, the world’s leading source of sports measurement and analytics.

Today’s conversation moves the focus to the market for mobile gaming in the Asia Pacific region and our guests are Ajay Jilka Director of Regional esports partnerships of Moonton Games, and Mike Wragg, Nielsen Sport’s Managing Director for Asia Pacific who is also the company’s International Head of Strategy Consulting and Research. 

Moonton Games was established in 2014, based in Shanghai, China, and is best known as one of the pioneers of MOBA Gaming and in particular the Mobile Legends: Bang Bang World Championship. In March 2021 Moonton was acquired by ByteDance, the owner of TikTok, in a deal valued at around $4billion, marking the mobile social platform’s move in to the gaming business.

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