VC David Lloyd of the University of South Australia shares insights from running the first staff jam across his whole university in getting staff engagement to a strategy. And repeating it again 4 years later. He outlines how one unforeseen idea cost him $50m. He outlines the novel approach of leaving staff to decide how academic units should be organized only making the proviso it should be based on the products they offer students. And he describes a global partnership for skill development with a global big 4 consultancy from Adelaide. His message is of a philosophy of leadership and a university strategy, based on digital routes to enterprise.