Eli Schwartz's SEO Strategy for AI Search Engines

Aug 18, 2023

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Eli Schwartz, Author of Product-Led SEO, shares his SEO strategy for AI search engines. Download the free powerups cheatsheet: https://marketingpowerups.com/032

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🔎 Ahrefs Webmaster Tools

Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.

If you do, that’s like trying to run a race with your shoes tied together!

Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.

It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.

You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.

🎉 About Eli Schwartz

Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli’s strategies have generated millions of dollars in revenue for some of the internet’s top websites. He has helped clients like Shutterstock, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies.

As head of SurveyMonkey’s SEO team, Eli oversaw the company’s global operations, helped launch the first Asia-Pacific office, and grew the company’s organic search from just 1 percent of revenue to a key driver of global revenue. Eli’s work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynoted conferences around the world.

🕰️ Timestamps and transcript

[00:00:00] Adapting SEO Strategies for AI
[00:00:58] Discussion on the Impact of Google's SGE on SEO
[00:05:49] Google's struggle against Chat GBT to maintain market share
[00:11:44] Ramli John and Eli Schwartz Discuss Google's Generative Experiences and Its Impact on SEO
[00:14:30] 42 Agency: A Strategic Partner for Success
[00:15:16] Ahrefs Free Webmaster Tools
[00:16:02] The Future of SEO in a Post AI World
[00:21:49] Adapting SEO Strategies to fit the Shift in Search User Dynamics
[00:27:45] Discussing User-focused SEO and AI with Eli Schwartz
[00:29:01] Exploring The Implications of Google's Search Quality Rater Guidelines on SEO
[00:31:18] Strategizing SEO: An Imperative Tactic for Business Success
[00:35:43] Eli Schwartz on Product-Led SEO and how focusing on revenue can significantly impact your SEO strategy
[00:37:30] Conversing with Eli Schwartz about SEO and Career Advancement
[00:41:30] Eli Schwartz Discusses Career Progression, Writing Content and Taking Risks
[00:45:11] Eli Schwartz on Writing Process, SEO Analogies, and Navigating Company Changes
[00:50:11] Eli Schwartz Discusses the Importance of SEO in Company Growth
[00:51:40] Episode wrap-up of Marketing Powerups with Ramli John and Guest Eli Schwartz

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