In this episode, Chip talks with Karen Swim of Solo PR Pro about the challenges faced by solos and small agency owners in the current chaotic environment. They discuss the impact of economic, political, and societal issues on public relations and communications, emphasizing the need for adaptability in business strategies.
They highlight the importance of diversifying communication tactics beyond traditional media relations, focusing on owned and internal communications, and the value of continuous business development. The conversation also covers managing anxiety among employees, clients, and agency owners themselves, and the importance of peer support and professional community engagement. [read the transcript]
The post CWC 105: Communicating in the face of chaos, confusion, and conflict (featuring Karen Swim) appeared first on FIR Podcast Network.
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