The Rainmaking Podcast TRP 86: Creating a Personal Brand that Drives Sales with Kelli Schutrop
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In this episode of The Rainmaking Podcast, host Scott Love welcomes Kelli Schutrop, Vice President of Sales at Parker, to explore the transformative power of Personal Branding to Drive Sales. Kelli shares actionable strategies for leveraging your personal brand to enhance visibility, build relationships, and generate sales. Drawing from her extensive marketing experience, Kelli emphasizes the importance of creating an intentional and strategic online presence, particularly on LinkedIn, to connect with ideal clients and establish thought leadership.
Key topics include crafting a compelling LinkedIn profile, building your ideal customer profile (ICP), engaging with content effectively, and avoiding common pitfalls like being "dark" online or overly self-promotional. Kelli also discusses how integrating personal elements into your professional brand can humanize your presence and strengthen connections. Whether you’re in professional services, sales, or any B2B role, this episode provides a roadmap for using personal branding to grow your career and business.
Visit: https://therainmakingpodcast.com/
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Kelli is the Vice President of Sales at Parqa, a performance marketing agency revolutionizing the staffing industry by leveraging technology and marketing to create great candidate and client experiences, and drive enterprise-level value. Kelli has spent the past decade driving marketing-led results for staffing firms, and has consulted hundreds of business leaders across the country on their growth strategies. Her passion for marketing has inspired her to share her expertise, and she regularly hosts fireside chats with industry leaders, conducts speaking engagements, and sits on boards and committees. She serves on the American Staffing Association’s Women in Leadership Council, as well as Industry Marketing & PR Committee. Kelli has presented to industry groups including the American Staffing Association, World Staffing Summit, New York Staffing Professionals, and more.
Links:
https://www.linkedin.com/in/kellischutrop/
https://www.linkedin.com/company/parqa/
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