
Volts Octopus extends its tentacles into America
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Nov 7, 2025 In this discussion, Nick Chaset, CEO of Octopus Energy US, shares insights on developing customer-centric energy solutions in America. He explains how Octopus simplifies home energy management and introduces innovative concepts like the 'Zero Bills' home. The talk covers the integration of smart devices, the benefits of virtual power plants, and how Octopus is transforming utilities through flexibility-as-a-service. Chaset also addresses consumer protection and the potential for residential flexibility to lower costs, reflecting on the future of energy in a changing landscape.
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Customer-First Platform Scales Energy Retail
- Octopus grew by foregrounding distributed renewables, demand response, and customer service to become a major supplier.
- Kraken emerged as a licensed operating system that expands Octopus's reach beyond retail supply.
Unify Device Control Under One App
- Design VPPs around a single consumer interface that controls all devices to reduce friction and increase participation.
- Aggregate device control to simplify utility operations and unlock cost-effective flexibility.
Use Small Comfort Trades For Big Demand Relief
- Offer consumers bill discounts for connecting smart thermostats, and modestly adjust setpoints during peak events.
- Use simple incentives and minor comfort tradeoffs to secure reliable demand reductions.

