Bloomberg Talks Bentley Motors Chairman & CEO Frank-Steffen Walliser Talks
Aug 15, 2025
The discussion kicks off with the shifting dynamics in the auto industry, emphasizing the need for innovation. Insights into Bentley's performance reveal how luxury car demand varies amid economic uncertainties. The impact of tariffs on production and consumer expectations is dissected, showcasing the challenges faced. Finally, the episode touches on Bentley's rich motorsport heritage and potential future re-entry into competitive racing, hinting at exciting developments on the horizon.
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New Bentayga Speed Drives Momentum
- The Bentayga Speed is a high-performance model with a 650-horsepower ICE engine that launched recently and drew strong media feedback.
- Customers will receive cars starting end of this year into early next year, which should drive market momentum.
Demand Depends On Region And Product Mix
- Demand varies by region and model, with the U.S. stabilizing and new high-power Continental variants expected to boost sales in Q3.
- Walliser emphasizes seasonality and product mix as primary drivers rather than a short-term wealth effect.
Crewe Production And Tariff Impact
- Bentley production remains rooted in Crewe because British provenance and craftsmanship are central to the brand identity.
- The UK–US tariff change raises costs moderately, but Walliser expects limited business impact and no immediate price increases.