The Rollup

Kain Warwick: Airdrops vs. ICOs, Infinex Token Launch, And Building Crypto's Super App

Nov 17, 2025
Kain Warwick, founder of Infinex and DeFi innovator, dives into the nuances of the INX token launch and the pitfalls of traditional airdrop strategies. He reveals why 95% of airdrop recipients immediately sell off, advocating for a unique crate system instead. Kain shares his vision of building a super app that combines centralized and decentralized trading, while also detailing the mechanics of gamified distribution. With insights on maximizing rewards and the strategic Sonar sale, he provides a roadmap for Infinex's future.
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INSIGHT

On-Chain Super App Must Match CEX UX

  • Centralized exchanges set the UX bar and on-chain apps must match that experience to displace them.
  • A successful on-chain super app needs trading, perps, borrowing, custody confidence, and multi-form factors.
ANECDOTE

Patron NFT Mint Didn't Scale Distribution

  • The Patron NFT mint reached only about 900 liquid holders and failed to scale distribution.
  • High entry barriers filtered for informed users but limited broad adoption, prompting a token transition.
ADVICE

Don't Airdrop—Require Engagement Instead

  • Avoid pure airdrops as they create no platform engagement and mostly get dumped.
  • Instead, require users to connect accounts and perform actions to earn crate vouchers that incentivize platform use.
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