Alaska Goes Global, Southwest Rebrands, Marriott Eyes 2026

Alaska Airlines pushes into long-haul flying, Southwest reshapes its identity for a new era, and Marriott signals confidence despite a softer quarter.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down Alaska’s unexpected global ambitions, Southwest’s transition from quirky challenger to convenience-first carrier, and Marriott’s outlook as it prepares for a stronger 2026 boosted by international demand, luxury travel, and major global events.

This episode is brought to you by ⁠⁠⁠⁠Amazon!⁠⁠⁠⁠ To learn more, go to ⁠⁠⁠⁠advertising.amazon.com⁠⁠⁠⁠

Articles Referenced:

• ⁠⁠⁠⁠⁠⁠⁠⁠Alaska Airlines Leans on Hawaiian For Global Expansion
• Southwest Airlines Exec Defends Changes, Says Network Is a ‘Huge Differentiator’
• Marriott CFO: Year-End Softness, Sonder Lessons, and 2026 Rebound
• Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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