Focus on different audiences to attract different links - with Isa Lavahun

Isa and David discuss:

As Google loves a backlink profile with referring domains, focus on content that tells your story in a way that connects with untapped audiences

Talking points include:

- How do you connect with untapped audiences?

- How do you target the most appropriate untapped audience?

- Why focus on content that tells your story?

- How does this build backlinks?