188 Creating Accounting Client Avatars (feat. JJ Littrell)

Episode 188

FACULTY: JJ Littrell

CLASS: #SocialStudies

TITLE: Creating Accounting Client Avatars

In this podcast episode, Scott interviews JJ Littrell, CFO at Tuatara. The conversation spans JJ's unconventional entry into accounting through the FBI, experiences with Elliot Davis and Starmount, insights into balancing parenting and business growth, the genesis of Tuatara, managing multiple agencies under one practice, establishing an institute, similarities between accountants and dentists, considerations about partnerships, and the importance of identifying client avatars.

• JJ Got into Accounting through the FBI

• Elliot Davis and Starmount

• Parenting versus Growing a Business

• The Origins of Tuatara

• Two Agencies, One Practice

• Building an Institute

• Creating A Community Platform with Value

• Similarities between Accountants and Dentists

• Partnerships

• Dealing with Conflict in Partnerships

• Advice for Generalist Dentists

• Finding your Client Avatar

Shout Outs:

Thinkific, Ryan Reynolds