In today’s episode of the Sports Business Classroom Audio Experience, we sat down with Peter Scott, Vice President of Emerging Media and Innovation, at Turner Sports. Pete has been with Turner Broadcasting, an AOL Time Warner company since 1989. He first started in the Video Journalist program at CNN, becoming an editor and cameraman for CNN news. He traveled the world for six years covering wars in Bosnia, the US invasion of Haiti, Presidential campaigns, Earthquakes in Los Angeles, and otherworldly events. In 1996, Peter moved to Turner Sports where he became a Senior Production Manager of Remote Operations coordinating, logistics for the NBA, NFL, and MLB telecasts on TNT and TBS.In this episode we discuss:Peter’s experience at CNNPeter’s specific role at Turner SportsHow Pete keeps the mindset of being open to new approachesHow he thinks the media will evolve in the next 3 to 5 years In 2000, he moved to Los Angeles to become Senior Video Producer for FoxSports.com. There he was responsible for producing and directing the first live college football game streamed over the Internet. In 2001 he returned to Turner, where he was Executive Interactive Producer of Content, Programming, and Production for Turner Sports Interactive, where he managed the digital rights for NASCAR.com PGATOUR.com, and PGA.com. In 2007 he became GM and Business Manager for PGA.com and PGATOUR.com. In 2008 Pete became the Executive Director of Digital Partnerships and was in charge of Turner's content and business relationship with Yahoo Sports and responsible for all new emerging technologies as it relates to the Turner Sports portfolio. Currently, Pete is Vice President, Emerging Media with an expanded role of overseeing new technologies for Sports Illustrated and NCAA Digital. Connect with Beau Estes: Twitter Connect with Peter Scott: LinkedIn