Lunchtime Live How do you make a good apology?
Sep 15, 2025
A recent study claims that longer apologies are perceived as more sincere. Guests discuss the tendency for women to over-apologize while preferences for simpler, direct apologies emerge. Corporate apologies often feel hollow, especially when they lack accountability. The discussion highlights the importance of ownership and genuine efforts in making amends. Additionally, insincere celebrity apologies face criticism for being crafted by PR teams. The conversation sheds light on cultural nuances that affect the effectiveness of apologies.
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Longer Apologies Seem More Convincing
- A UK study claims longer, wordier apologies seem more convincing to others.
- The study suggests uncommon, flowery language increases perceived sincerity.
Habitual Over-Apologiser Prefers Directness
- Mary McCarthy says she over-apologises constantly, even for minor public bumps.
- She prefers short, direct apologies and distrusts flowery language as insincere.
Corporate Apology Failed To Fix Problem
- Mary recounts a gym billing error where the firm's long apology email felt meaningless.
- She wanted a plain apology plus a refund rather than flowery wording.