Shirin Bradfield is the Head of Growth and Self-Service at Optimal Workshop - a New Zealand based UX research platform.
Shirin joined OW as a growth marketer with a one-line job description: “increase our revenue.” Today, she is Head of Growth and Self Service. Clearly, a lack of role clarity didn’t hold her back.
In our conversation on the Delivering Value show, we chatted about why.
Shirin shared her incredible backstory, her three-step process for expanding her role, and why adaptability is her most valued soft skill. She also shared that handwritten lists and music are her secret weapons against high stress and burnout.
[00:22] Introducing Shirin Bradfield and her background
[08:23] Transitioning into a new role
[17:54] Her work as Head of Growth and Self-Service
[25:54] Soft skills that are beneficial in the growth space and a role like Shirin’s
[37:50] Discussing Impostor Syndrome
[41:01] On adapting to unknowns
[42:45] On professional goals and career growth
[49:05] Resetting focus and managing fulfillment
[51:26] Connect with Shirin
Link:
LinkedIn: https://www.linkedin.com/in/shirinbradfield/
Delivering Value: Tough Career Moments - Lessons from Growth, Marketing & Product Leaders