The Art of Scaling: Inside Leonardo's Strategy for Scaling eCommerce Brands to 8-Figures

On today’s episode, Kunle is joined by Leonardo Caracas, Partner at Jump Ventures, an incubator and VC holistically supporting companies to scale from $1 million to $10 million in revenue.

• (06:20) - Leonardo’s Backstory
• (15:23) - What is Jump Ventures?
• (21:26) - The Growth of Gocase
• (23:19) - Growth Methodology
• (30:10) - Content from UGC to Brands to IGC
• (33:53) - Pricing and Merchandising
• (37:56) - On P&L and Growth Plan
• (41:42) - Points on Financial Health
• (44:52) - Gross Margins on a Product Level
• (46:48) - Growth Strategy from Jump’s POV
• (52:12) - Resources for Organic Building
• (55:07) - Jump’s Data and Tech Stack Overview
• (01:00:11) - Leonardo’s Advice to Entrepreneurs for 2023

When Leonardo got tired of working in the corporate world, he turned his attention to entrepreneurship. He contacted his university friend, Rafael, who was working then in Brazil with a startup called Gocase. Leonardo’s love for adventure carried on to his career. Fast forward to five years, Gocase already is in the international market and in addition to it, they also have Jump Ventures.

Jump Ventures is a mix of incubator and venture capital which sets them apart from other similar companies. They help companies from start to planning and achieving their growth plan which is a sustainable strategy for growth. While there is no one-size-fits-all strategy for brands, Leonardo shares how Jump Ventures were able to achieve growth for every company they work with.

It’s an insightful episode as you’d hear Kunle and Leonardo talk more about what Jump Ventures is and does, growth methodology, demand generation, the importance of testing, and what a magic number means.

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Tidio

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