Branding plays a key role in every kind of business. Laura Busche's passion for marketing and brand strategy started in 2008. Since then she focused a lot on working and learning everything about brands until 2013 when she published her amazing book "Lean Branding" as part of the Lean Series from O'Reilly.

Laura consulted Alex and Christian for almost one hour about building up the Product Bakery brand and community. She shared how to use a storyboard to define the brand values and target audience.

Table of content:

0:28 - Episode summary
0:59 - Intro Laura Busche & her book launch
6:35 - How to brand a product podcast (live coaching by Laura)
8:55 - Lean branding strategies
10:30- The brand storyboard
17:15 - How to identify organic growth channels & strategies
23:25 - Driving branding & storytelling in organizations
28:25 - Value proposition vs. brand recognition (brand messaging)
35:25 - Laura’s brand strategy for her own book
39:25 - Thoughts on Google’s rebranding (icon redesign)
44:35 - 3 Tips from Laura if you launch a new brand/brand heavy product
48:50 - Debrief Christan & Alex

Follow & Connect with Laura:

Website: https://laurabusche.com/
Linkedin: @laurabusche
Twitter: @laurabusche
Her book: Lean Branding

✩ Follow The Product Bakery Podcast ✩

👨‍💻 Linkedin: Product Bakery

📸 Instagram: @productbakery

🐦 Twitter: @productbakery20

🌍 Website: https://www.product-bakery.com/

#18 Brand & product building don't compete with each other! - with Laura Busche @Author of Lean Branding