I had the pleasure of meeting Nicole Aucoin in person at an event in which we were both speaking, and this was special for me as I have been a fan from afar of her brand, Healthy Steps Nutrition.

What interested me most about Nicole is that she had a very humble come up. She grinded through the one-to-one, B2B model and then scaled it into a one-to-many B2B2C model. Along the way, she was able to be associated with large brands like Two Brain Business and CrossFit, but has always been able to stay true to her core values and exist on her own island.

Definitely give this a listen.

@nicole_rd_hsn

In Moscow's Shadows Cellcast: 6 September 2020: Belarus's Strongmen